Dishing the Dirt
by Sam Langford
Middle class people are more likely to complain to their local authority if
the services provided are of a low standard a Dependent report has
revealed. It has shown a link between the number of BSkyB subscribers and
the incidence of dog fouling down a particular street.
Statistics, using socio-economic groupings from Nielsons' Media &
Marketing Pocket Book 1998, NTC/Oxford, show that there are nearly four
times as many D and E subscribers to BSkyB as there are from the A and B
groups, 9% and 37% respectively.
The investigation found that in Alliance Avenue in West Hull, which is
predominantly a C2/D locality, out of a total of 272 homes 67 had satellite
dishes. This compared to 68 incidences of dog fouling.
In a street of similar length, Richmond Street, less than a mile away but in an
A/B locality,it's a different story.
In a total of 61 homes
there are no satellite dishes and only three incidences of dog fouling.
Responding to a suggestion that less money is spent on areas inhabited by
people from lower socio-economic groups, Kingston upon Hull City Council
environment spokesperson, Bill Oakley stated;
"We have to meet up to the
Environmental Protection Act. It has been my experience that in many
meetings with The Tidy Britain Group we feel that the problem of dog
fouling is more concentrated in the higher class areas but I'm afraid I
don't know much about Sky television."